Beginners in online marketing often get confused about the concept, and to help them out we decided to produce a clear idea on, “what is niche in affiliate marketing?”
Are you one of the newbies in the online world and can’t decide what should be a profitable niche which can monetize your website successfully? don’t worry, because you finally reach to the right place where you are going to discover the clearest explanation.
What do we mean by a Niche in the Online World
If you think about online marketing, there are plenty of niches all around us. Anything you are associated with your life may be considered a niche. Now to explore a niche market you have to be a bit specific because to run an online business, you need to have some knowledge about the specific niche, and of course some interest on it (preferably).
That means a niche may be one of your hobbies, your area of expertise or something about which you have in-depth knowledge. After all, you have to produce a thorough explanation of your niche to the world. Because when you are getting involved in an online business, you have to expose your thinkings is to the world via your business platform (your website). If you can offer plenty of helpful and useful information through your business platform, visitors will start loving your website, and your website will be becoming popular.
More popular website = More traffic = More earning
This is the basic rule of affiliate marketing.
So what is a niche?
Niche is basically a specific area of a broad market. Suppose Amazon is a web store with a broad market area and men clothes, women clothes, travel suitcases, mobile phone, etc. are specific niches.
Let me simplify, how you can choose a niche for affiliate marketing.
How to choose a niche for affiliate marketing
To be honest, it is pretty simple to choose a niche. But often we get confused when we start searching a very perfect and profitable one. Even in my early stage, I also suffered from the same problem.
In my early days, after a lot of research, I started building my affiliate site with “hair fall solution” niche, because during my research I found this one is a very popular and profitable niche (many people and community described in this way). I just forgot that I don’t have any in-depth idea about the topic. How should I get some idea? Neither I got bald in past, nor I sold any hair fall solution medicine. And most importantly I didn’t have minimum interest in that field, but I entered for profit.
So, as a result, my website started to suffer from no earning, and final I left it and start another site about which I had relatively better knowledge and inherent attraction.
In the following sections, I am showing you 3 ways to select a niche for affiliate marketing. If you follow them, it’ll become much easier for you to find out the right niche.
Suppose you are an affiliate of Amazon.com (you know Amazon offers an affiliate program). As I said earlier, you’ll get a huge market within Amazon to explore. Now click on the ‘category’ button within Amazon, and figure out the following things…
Find out which are the area of your basic interest
Firstly, you have to check out which types of products are attracting you mostly. Suppose you love to travel. So travel accessories may be your basic attention. If you love to wear nice dresses then your attention will be towards the clothing department. If you are a fancy photographer, camera and lenses will be your love. In this way, you can figure out a broad niche from a broad market.
After the initial selection, your broad niche might be…
- Clothes and clothing accessories.
- Travel accessories.
- Camera, lenses, and accessories.
- Home and kitchen accessories… and so on.
Narrow down the topics
The above-mentioned niches are still broader, and a broad niche often faces much competition. Better, you should narrow down the niches for your start-up business.
Suppose you have initially chosen “clothes and clothing accessories”. Now it can be divided into male clothing, female clothing and kids clothing and corresponding accessories. So after narrowing down the clothing department, you have niche options like…
- Female clothing
- Female clothing and accessories.
- Male clothing
- Kids clothing.
- Female shoes.
- Shoes for hiking… and so on.
Now it is up to you, how much you want to narrow down your niche. It should be narrow down up to a certain mark. If you are extremely selective, you may face problems to find out keywords for your contents.
Though I exemplified the niche market with Amazon, you have several other options to specify your niche. Because of Booking.com, Click Funnel, Shopify, Tripadvisor, host Gator, Blue host, Wealthy Affiliate, there are many companies in the online world who are offering affiliate programs.
Suppose, you love to travel. In that case, you can choose ‘tour & travel’ as your niche. If you love to teach, you can choose ‘teaching and learning’ related niche. If you a health and fitness conscious person you have the option of choosing health or fitness as your niche.
So now, Is the basic concept of the niche is clear to you?
Now find out a niche you are experienced about
As I told earlier, it is difficult to build up a business, if you do not have enough idea on a topic which you chose as your niche. Even I have been suffered in past by selecting a wrong niche.
Suppose you have chosen “Travel” or “Travel Accessories” as your niche, but you never (or very rarely) traveled. So, it doesn’t make sense. Because you have to write useful travel blogs to increase traffic in your website. If you don’t have sufficient travel experiences then how shall you do it! Your money and time both will be wasted ultimately.
Again, if you have experience in software development but no more you are interested in the same field due to certain reasons, still you can choose it as your niche. Why?
You can at least create useful contents on a topic about which you are experienced. Useful and helpful contents will attract visitors and ultimately you can make money from that website. When you start earning from a niche, your interest will grow up automatically.
Yes, money can do this. But this will happen only if you have expertise in a field, which leads you to create useful contents for your website.
So these are the easiest ways to select a niche as per your interest and expertise. You’ll get a better idea about the top niches in online business here.
If you are an absolute newbie in may need more in-depth idea not only about a niche but also about keywords, SEO, content creation, increase traffic and ultimately make money online. I’ll suggest you do this…
The niche websites I build up so far (just for an idea)
I am running 7 websites at this moment. Not all of them are profitable but few are highly profitable. Some websites remain non-profitable due to choosing the wrong niche, about which I was either not interested or I had no experience.
I am highly thankful to Wealthy Affiliate (website development & training platform) for my success in the online world. From this platform I learned everything from niche selection, keyword research, writing contents to make money online, and ultimately build up super successful websites.
I own the following niche websites:
If you are interested to learn more, you can check out the following this.
If you have any query in this about “what is a niche in affiliate marketing”, you can post your query in the comment box below, I shall be more than happy to answer you.
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Dr. SD is an aspiring Internet Entrepreneur who started his online business besides his day job. He is presently a Full-time Affiliate Marketer at Wealthy Affiliate, a community to help anyone start their own online business without prior experience. He received the full courses on the platform and started several online business one-by-one. Read more about his philosophy and his story here!